Posted on: 19 March, 2015
Author: Tanisha Williams
How important is a landing page in promoting your ebooks online? Remember, your goal to become a self-published author does not end in writing, editing and proofreading the your manuscript. A landing page helps in boosting your ebook sales in more ways than one. Read on to find out. An attractive landing page improves traffic conversions. If you want to boost ebook sales online, knowing only how to write an ebook is not going to be enough. You will need to craft an attractive landing page to boost the sales volume. The landing page has to be convincing enough to prompt the visitor to buy the book from your site and then spread the word. What is a Landing Page? A landing page is a particular website page where traffic is sent from various sources. It’s the place where your ebook will be showcased and explained in short. If you want visitors to buy your ebooks online, you have to work hard to make this page interesting to your target audience. The landing page will market your ebook and tell the readers why they should invest their money and valuable time in it. How Does A Landing Page Help in Ebook Sales? A Landing Page Helps to Promote Ebooks Online You need a platform to promote your ebook and a landing page is that important platform for you. In fact, it’s going to be the key sales driving factor. The traffic coming to this page will know about you, your book and what your book is all about. A well crafted landing page increases ebook sales online by doing the following: A Landing Page Increases Reader Engagement A good landing page helps in reader engagement. Why would anyone even care about your ebook if they are not told about its benefits? The visitors who will land on this page from various online sources will read about the ebook, its strength and benefits. So, a well written and designed landing page can engage the readers for a long time and convince them to buy your ebooks online. Tip: A landing page with a smart opening paragraph converts the leads faster. Builds a Brand Identity for the Ebook A landing page with very useful content gains the trust of the readers faster. Even if your ebook is excellent, you need to build a brand to get the attention of the target buyers and readers. If this web page is very useful, people will share it with others. If someone very popular from your niche shares your landing page and talk about your ebook, it will establish you as an industry authority and increase your ebook sales online. Tip: Keep options of social media share available on the landing page. Helps to Get More Traffic A search engine optimized landing page will bring you lots of organic targeted traffic from the search engines. An increased number of social media shares and likes will create a buzz around your landing page. This will attract more traffic in return. Speeds Up Lead Conversions and Increases Sale Volume You need a landing page to communicate with your readers. With its help, you can establish yourself as a subject expert. People will buy your book if they think it’s written by an industry expert, and gradually over time, it will increase the overall ebook sales online. An ebook landing page is an important marketing tool. It can help you distribute your ebook amongst a vast number of your target audience. In addition, a landing page with an inspiring number of social media shares can help your website and ebook become established as an authority resource. Treating your landing page as an important lead conversion tool and applying Expertise SEO skills to rank your landing page higher in search engines results should ultimately lead to more organic targeted traffic which in turn will increase your ebook sales online. Source: Free Articles from ArticlesFactory.com Tanisha Williams is the author of two non-profit e-books “501c3 In 12-Steps” and “Simple Internal Controls That Protect Your Assets”. Her desire for more interaction with readers was the key inspiration behind the development of her latest business venture ChatEbooks (https://www.chatebooks.com/). ChatEbooks, launched in October 2014, harnesses the strengths of social media in order to help authors and their readers engage and connect within the context of the selling/reading experience.